The last step was to create a display typeface, using the new OpenType color font properties to get the full power of the color blocks. The main idea was the same as the logo, just five geometric shapes to build an entire alphabet. It was not an easy task, since there are some complex letters to be build with only five geometric shapes, but this problem could too be turned into a challenging creative exercise to the viewers. To keep it playful, one or more alternates were created for each letter, so Glam could get a different look across words and phrases.